At Kleward.com, our SEO target is to keep your website up on google rank and high on competition. We involve friendly SEO strategies with a regular and extensive mix of optimization techniques comprising of On-page and off- page optimization. These techniques are based on the benchmarks used by Search Engines (like Google, Yahoo!, MSN etc.) to rank a website.
Having gained high rankings and successfully achieved trust of clients in highly competitive domains like Travel, Shopping, Finance, Sports, Automobiles etc. We are confident of delivering the best solutions to your website needs.
Since inception, we have enhanced our SEO/SEM skills and competencies. It is always our endeavour to apply our past learnings, to be able to replicate our successes for all our clients.
Why clients choose us???
- We use only white hat techniques for website optimization and ensure robust rankings.
- A comprehensive Analysis of the website is given with the onset of each campaign followed by detailed reporting, to ensure the right solution is customized for each client.
- We ensure that our Online marketing proposals are effort based and not standardized.
- Our deliverables and commendable after service approach has allowed us to develop a high clientele and scale up projects. .
- Each campaign is managed by a team of experts, with each team being responsible for a part of the campaign. A dedicated Account Manager ensures that the efforts of all these teams are synergized, and the campaign objectives are achieved.
Methodology for SEO campaigns
Our SEO methodology is based on a clear understanding and revolves around the same. We strongly believe that no single solution fits all websites when it comes to optimization of the content and web page. Our offer is to customize a tailor made solution for your website and achieve its marketing objectives.
Website and Competition analysis
The SEO Process starts with an analysis of the website on parameters like code consistency, broken links, Meta tags, keyword density, etc. to identify the inherent deficiencies and latent strengths. An exhaustive analysis is also carried out with a motive to gain an insight into the competitive environment.
Based on the findings of the website analysis, a strategy is devised with the competition in mind. The strategy is so developed to address these deficiencies and leverage the latent strengths of the website, to achieve the set objectives. Thereafter, it is broken down into functional modules with set time lines.
Keywords form the backbone of our SEO services. A prudent selection of keywords is essential in attracting visitors that are most desired by the website. Our experts perform intense research to identify the most appropriate keywords that will boost targeted traffic to the web site, for increased sales.
Site architecture and content optimization
Following the selection of the keywords, the structure and content of the website is modelled judiciously to represent the targeted keyword adequately. Appropriate structure (site map, pages, scripting, meta- tags etc) and content based on proper usage and density of keywords, with due emphasis on keyword prominence and proximity, makes a web site more search engine friendly and better ranked.
Link tracking and building
This is a vital and integral part of our Off Page initiative and complements the On Page efforts. Link tracking assists us in identifying potential link partners. This knowledge is harnessed to link the website to other thematically relevant web pages, through text links, articles links, submission links, etc. These links are important in attracting Search Engines crawlers to visit the website frequently, and cache the web pages.
Analysis and reporting
A thorough analysis of the project's progress is conducted, and a comprehensive report based on key performance parameters is compiled, and sent to the client. This also serves as a ready reference with which to plan modifications and additions for further improvements.
This step is crucial in measuring the actual profitability achieved through the campaign. We measure the traffic that our client's website received, against the conversion of that traffic to profitable business. A comparative analysis of the results, with the pre-determined campaign objectives, helps identify the areas for further improvement.
- Competitor Analysis.
- Detailed SEO Strategy and Plan.
- Key-word/phrase Optimization.
- Title and Meta Tags Optimization.
- Code validation as per W3C standards.
- Content Optimization.
- Site Directory structure and Navigation.
- Image Optimization.
- Thematic Link Building.
- Directory Submission.
- Article Submission.
- Press Release.
- RSS Feeds.
- Monthly Ranking Report.
- Dedicated Campaign Manager.