Falcon Aviation Training Ad Campaign
Falcon is a an Aviation Training Institute that strives to create a difference in the method of imparting training to aspirants looking forward towards excelling in Aviation, Hospitality and Retail sectors. However, the institute had an urge to advertise its course in a unique manner. This is where they contacted addCMS.
After understanding their needs, addCMS designed an ad campaign that was created; keeping in mind the exclusive requirements of the client.
The challenge was to formulate an ad campaign that was unlike any other advertising effort and would provide the client with an edge over their counterparts.
The Result:
- Introduction of the “Player of the Air Challenge”, that was to be advertised on various social networking sites.
- Two questionnaires namely the Attitude and Personality Challenge were created. The questions were designed to check whether or not an individual had the right attitude and personality to become an Air hostess/steward. The result displayed the marks obtained and an appropriate feedback.
- The Challenge was to conclude with a presentation of various scholarships.
- The scholarship plan was divided into:
- 2 Winners get 100% off on the training course by Falcon
(Worth
Rs. 33000/-*) \
- 4 Winners get 50% off
- 8 Winners get 25% off
- 16 Winners get 15% off
- 32 Winners get 10% off
The Outcome:
An increase in the traffic on the site has lead to a shoot up in the inquiry rate of Falcon Aviation Training Institute. Not only has the client begun to get better responses but also filtered ones, thereby enabling them to achieve a better strength of students.
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